Nestle News

1. Market and marketing Nestle

     Nestle entered in Colombia not only as vendors, in 1944 create the first factory in Buga (Valle del Cauca) and since then they also work with farmers in order to help them to improve the life quality and guarantee the products quality, and they have also some projects for help of the planet in the use of natural resources.   The principal interest of the company is to work based in social responsibility and ambient sustainability and by more 140 years. This is the purpose in all...

2. FIGURES

3. Competitive Advantage

4. MARKETING STRATEGIES

   Nestle entered into the Colombian market initially in 1930 using a distributor, after that in 1944 the Group entered officially in the country. In 2011 the Nestlé's president for Colombia, Manuel Andres K told that the company wants to buy some companies in Colombia with the purpose to expand the business. Also the Nestlé’s executives think to introduce the product Nespresso in the country, and continue to make innovations. The company works with this focus: Nutrition, health and welfare. They...